UMD Model 690 series
Active Frame RFID Reader

The UMD RFID-ActiveFrame, Model 690 Series, incorporates contactless RFID readers, WiFi communications and a software customisable embedded controller behind a versatile A4 poster clip-frame which can be hung on a wall or stood on a counter-top in either portrait or landscape orientations.

The frame will display marketing collateral encouraging registered users to record their interest by touching an RFID customer token (eg contactless wristband or smartcard) against defined areas on the frame.

Two RFID read points are provided as standard (top left and top right hand corners in A4 portrait mode), but can support up to 4 read points.

Some typical definitions for these read points are “yes” and “no”, “Register Interest” and “Facebook Like”.

The ID of the token is transmitted via WiFi wireless communication to connect with a marketing web service in real-time, typically via the internet, for processing.

The UMD RFID-ActiveFrame is part of our data capture technology and platforms for developing location based marketing services, enabling you to know WHO your client is, WHAT they are interested in and WHEN and WHERE they were at the time.


  • Interactive display frame
  • Mifare© contactless reader
  • One to four read points (two standard)
  • 802.11b WiFi communication
  • Easy change of marketing copy via simple clamp
  • Counter top or wall mount
  • Portrait or landscape orientation
  • Customised embedded applications
  • 12 months warranty


Physical Characteristics
Frame Outer Dimensions338 mm (h) x 230 mm (w) x 22 mm (d)
Frame Window Size297 mm (h) x 210 mm(w), A4
Frame TypeClip Frame (with protective cover)
Frame MaterialBlack or Silver Anodised Aluminium, with ABS Plastic Backing
MountingDesktop or Wall Mount (Portrait or Lanscape)
Environmental Characteristics
Operating/Storage Temperature5 to 40 °C Operating
0 to 50 °C Storage
RFID Characteristics
Frequency13.56 MHz
StandardISO 14443
RFID Tags SupportedMifare 1k & 4K, Ultralight, Mifare Mini & FM11RF08
Communication Characteristics
Data InterfaceWiFi (IEEE802.11b, WPA2/AES security)
Power Characteristics
Voltage5VDC ± 0.2V
Operating Current300mA

UMD Modle 690 RFID Active Frame Configuration Guide

  Number of Read Points






1x RFID Read Point (HF/Mifare)

2x RFID Read Point (HF/Mifare)

3x RFID Read Point (HF/Mifare)

4x RFID Read Point (HF/Mifare)

  Read Point Location




Standard Pattern (Top Left, Top Right)

Alternative Pattern (Customer Defined)

  Hardware Option




Black (Standard)


  Firmware / Application



No Application

Customer Specified Application

Ordering Information and Pricing
Part Number Model Number Description RRP
[A] UMD Model 690 Active Frame
M690A20001 M690-A4-2 UMD Active A4 Frame with 2 RFID Readers $550.00 U3
[B] Active Frame Rental
8-9111-010-9 M690-RENTAL M690 Active Frame Rental - General $0.00
This includes pre-configuration for connection to your specified host.